Effectiveness of the current promotion strategies on Takaful Hawa Plan: Takaful Malaysia Berhad Malacca Branch / Norliza Ismail

The major functions of Takaful Malaysia are to provide Islamic insurance to customers either their Muslims or Non-Muslims. With such objectives, Takaful Malaysia is highly determined provided the services in respect of the award cover the issuance of takaful certificate (policy) and the processing o...

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Bibliographic Details
Main Author: Ismail, Norliza
Format: Student Project
Language:English
Published: 2004
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/73685/2/73685.pdf
https://ir.uitm.edu.my/id/eprint/73685/
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