Effectiveness of the current promotion strategies on Takaful Hawa Plan: Takaful Malaysia Berhad Malacca Branch / Norliza Ismail

• المؤلف الرئيسي: Ismail, Norliza
• التنسيق: Student Project
• اللغة: English
• منشور في: 2004
• الموضوعات: Competition. Production. Wealth; Consumption. Demand (Economic theory)
• الوصول للمادة أونلاين: https://ir.uitm.edu.my/id/eprint/73685/2/73685.pdf; https://ir.uitm.edu.my/id/eprint/73685/

The major functions of Takaful Malaysia are to provide Islamic insurance to customers either their Muslims or Non-Muslims. With such objectives, Takaful Malaysia is highly determined provided the services in respect of the award cover the issuance of takaful certificate (policy) and the processing o...