The effectiveness of marketing strategies adopted by Takaful Malaysia Berhad Fro Takaful Mortgage Plan / Hardazy Yunus
The aim ofthis paper is to find out the effectiveness ofmarketing strategies that had been adopted by Takaful Malaysia Berhad towards Takaful Mortgage Plan and also to find out customers’ awareness on the policy (Mortgage Plan) based on feedback given by them with respect to developing the potential...
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| Format: | Student Project |
| Language: | English |
| Published: |
2003
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| Online Access: | https://ir.uitm.edu.my/id/eprint/73100/1/73100.pdf https://ir.uitm.edu.my/id/eprint/73100/ |
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