The awareness of radio advertising among business sectors in Kuching City / Halimah Othman

• Main Author: Othman, Halimah
• Format: Student Project
• Language: English
• Published: 2002
• Subjects: H Social Sciences (General); HE Transportation and Communications; Advertising
• Online Access: https://ir.uitm.edu.my/id/eprint/73094/1/73094.pdf; https://ir.uitm.edu.my/id/eprint/73094/

Radio is an extremely valuable advertising medium that provides the targeting capability and reach opportunities that large and small advertisers require. Options provided by the unwired networks further the flexibility to deliver broad, but still well defined, audiences for advertisers. Though radi...