Determinants of loyalty on mobile telecommunication network among students of UiTM Samarahan / Sofea Jane Laga

• Main Author: Laga, Sofea Jane
• Format: Student Project
• Language: English
• Published: 2015
• Subjects: H Social Sciences (General); Communication in management. Communication in organizations. Communication of information
• Online Access: https://ir.uitm.edu.my/id/eprint/72992/1/72992.pdf; https://ir.uitm.edu.my/id/eprint/72992/

The purposed of the study to identify the factor of customer loyalty towards mobile telecommunication network and alongside the associations with customer satisfaction and customer loyalty. This research included the factors which is service quality, price perception, convenience, valued offered, tr...