An Intuitionistic Fuzzy Analytic Hierarchical Process (IFAHP) approach in solving the marketing platform selection problem / Nor Faradilah Mahad

• Main Author: Mahad, Nor Faradilah
• Format: Article
• Language: English
• Published: Universiti Teknologi MARA, Negeri Sembilan 2022
• Subjects: AP Periodicals; Equations; Fuzzy arithmetic; Mathematical statistics. Probabilities; Fuzzy logic
• Online Access: https://ir.uitm.edu.my/id/eprint/72602/2/72602.pdf; https://ir.uitm.edu.my/id/eprint/72602/

Nowadays, digital marketing is becoming a more popular marketing strategy since it can reach a wider audience, be cost-effective, and engage customers with the brand efficiently. Technology advancement may be the factor that contributes to businesses choosing to shift their marketing strategies from...