NN Fareha Hijab Lounge / Nabilah Natasha Md Nor Sham and Nuris Farisha Mohd Isairi Isau

• Main Authors: Md Nor Sham, Nabilah Natasha, Mohd Isairi Isau, Nuris Farisha
• Format: Entrepreneurship Project
• Language: English
• Published: 2022
• Subjects: Costume. Dress. Fashion; Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing
• Online Access: https://ir.uitm.edu.my/id/eprint/72424/1/72424.pdf; https://ir.uitm.edu.my/id/eprint/72424/

Business Opportunity - Clothing for Stylish Muslimah Women NN Fareha Hijab Lounge, a start-up business, carries a Ready-to-Wear (RTW) designer and casual apparel or more specifically a scarf for Muslimah. NN Fareha Hijab Lounge offers its customers a wide range of scarves’s design to choose from. NN Fareha Hijab Lounge is a womanowned business currently organized as a partnership. By offering a nice design selection of women’s scarves with affordable prices, NN Fareha Hijab Lounge may quickly be recognized by society. Our team will ensure all women can become stylish and pretty without much effort needed. Getting the Word Out NN Fareha Hijab Lounge will sell our products online. We will generate sales by utilizing the internet platform. We are currently using the Facebook page as our main platform of promotion and marketing. The Business and Management Since NN Fareha Hijab Lounge is a new business, we currently are one of dropship from Fareha’s brand as a starter. The business is owned by partners, Nabilah Natasha and Nuris Farisha who also manage the management of NN Fareha Hijab Lounge. Both partners will be taking handson management roles in the business. The management roles can be classified: 1) Nabilah Natasha - Designing the poster of soft and hard sells, manage the customer orders by contacting the agent 2) Nuris Farisha - Constructing the copywriting sentences and manage the Facebook page Our Competitive Strategy As we all know, there are many businesses offering the same range of products in Malaysia. However, our Fareha’s founder’s marketing strategy is to emphasize the quality of scarves or hijab we provide and the availability of the product. Therefore, they (HQ) always provide Fareha’s lovers with new and unique collections so that they will not be bored with the lame one.