Pehkasam Awokme / Muhammad Haikal Fadzli

• Main Author: Fadzli, Muhammad Haikal
• Format: Book Section
• Language: English
• Published: College of Creative Arts, Universiti Teknologi MARA Kedah Branch 2022
• Subjects: Small business. Medium-sized business; Food industry and trade. Halal food industry. Certification
• Online Access: https://ir.uitm.edu.my/id/eprint/72390/1/72390.pdf; https://ir.uitm.edu.my/id/eprint/72390/

This is Pehkasam Awokme. The name we used for this client based on the local word from Pahang. The word Awokme means You All from Pahang. While the word Pehkasam describes the taste of this client product. Peh itself is used as a client name to attract the customers. Then, the client description is Pekasam lkan Negeri Pahang and the tagline is Pekena Sekali Baru Umphh! As we know Pekasam is a famous traditional peram food in Malaysia. Pekasam also can be capt for along period of time. To make pekasam, we used variety type of fish like Patin, Lampam, Gelama and more. For this client Pehkasam Awokme used Patin to make our client looks very rare to found. Pehkasam Awokme brougth Pa hang iconic fish that makes this client product very unique. Next, strength for this client is the type of fish that used to make pekasam. Malaysian people know that Patin is a very famous river fish in the state of Pahang. Then, our target audience in the range of 20 to 40 years old. The client also have to compete with other sellers but it is not a problem because our client product is very rare and the only one that uses Patin as a ingredient. We upgraded the opportunity for this client for high standard. So we decided to customs a new packaging design for this client. Also selling on social media to further expand for customers to direct purchases. Further more, we also created a new logo for this client. It's make this client product look more attractive for customers to buy it.