Factors of indigenous community tourism business success for the Mhong entrepreneurs in Thailand / B Chartrungruang ... [et al.]

• Main Authors: Chartrungruang, B, Wattanalaungarun, W, Sa-Ingthong, K, Hanafiah, M.H.M, Zamzuri, N.H.
• Format: Article
• Language: English
• Published: Faculty of Hotel & Tourism Management, Universiti Teknologi MARA 2022
• Subjects: Travel and state. Tourism; Entrepreneurship. Risk and uncertainty; Business
• Online Access: https://ir.uitm.edu.my/id/eprint/72374/1/72374.pdf; https://ir.uitm.edu.my/id/eprint/72374/; https://www.jthca.org/

To be successful in businesses for the indigenous entrepreneurs has been very hard and rare to find, tourism businesses since the seasonal nature of the businesses and very little support and knowledge. This study explored the factors of indigenous community tourism business success for the Hmong to...