Snail Snackry / Nik Nur Adilah Nik Hassan and Nurain Syahirah Mohd Nor

• Main Authors: Nik Hassan, Nik Nur Adilah, Mohd Nor, Nurain Syahirah
• Format: Entrepreneurship Project
• Language: English
• Published: 2022
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Cooking
• Online Access: https://ir.uitm.edu.my/id/eprint/72289/1/72289.pdf; https://ir.uitm.edu.my/id/eprint/72289/

Snackry is a business established by two young people by highlighting the concept of "being slightly hungry to the point where a full meal would be impractical, but a snack would suffice". It was launched on May 27, 2022. This business has been registered under the Companies Commission of Malaysia (SSM) where it gives space to many people to run their business activities. Snackry wants to be a business that can satisfy the demands of its customers with quality products that are guaranteed to be halal. In addition, the products offered are not limited to one product only. In fact, Snackry introduced two of their products, namely Kuih Siput and Chocoishi. These two products make Snackry more confident in marketing widely where they not only prioritize taste, but the ingredients in making the product are also a key factor. Snackry also wants to be one of the platforms that is always searched by customers not only at one time but at any time. Offering products that do not depend on one season is one of the main purposes of Snackry. When customers do not depend on a certain season to buy, they will always be able to get information and products from Snackry. Snackry's target customers are both male and female, regardless of age. The process of ordering and delivery is all done online. Customers only need to place an order through the link provided. In addition, Snackry also frequently posts on their Facebook page and communicates with their customers. Furthermore, their social media portfolio includes teasers, creating soft sell and hard sell to attract their customers.