Dimsumyums / Dania Badrina Azman

• Main Author: Azman, Dania Badrina
• Format: Book Section
• Language: English
• Published: UiTM Cawangan Kedah 2022
• Subjects: Small business. Medium-sized business; Food industry and trade. Halal food industry. Certification
• Online Access: https://ir.uitm.edu.my/id/eprint/72213/1/72213.pdf; https://ir.uitm.edu.my/id/eprint/72213/

Dimsumyums is a product of unique flavoured dim sum served in a round container that are designed as 'grab & go' dishes. The name 'Dimsumyums' is basically a combination of the word 'dim sum' and 'yummy' in one sentence which portrays how delicious and tasteful the product is. Nur Qistina is the client of this product. The product describes as 'A homemade traditional Cantonese dim sum' which represents the originality of the dim sum. The catchy tagline 'Gimme sum dim sum please!' is a phrase that are use to attract the audiences. The idea is to let the buyers know that the product is truly appetizing that you will fell in love at first bite. In general, dim sum is a Chinese dish originated in southern China and is related to Cantonese cuisine. It is a traditional dish that can be enjoyed in so many ways and occasions such as during celebration, festivals and others. What makes it even more special is when you enjoy it with family and friends. This is exactly what the product is made for. A product that leads to having the best experience that also relates to the original meaning of 'dim sum' in Cantonese which means "to touch the heart". This product consists of three special flavours which are Black Pepper, Salted Egg and Seafood. These three flavour of dim sums has their own remarkable taste that would definitely left an impression to the audience. Black Pepper is one of the strong flavour in which it spices up the dim sum. Next, the flavour of salted egg is one of the rarest flavoured dim sum. It tastes different from other dim sums and is one of a kind. The reason why the flavour salted egg is chosen is because no one have created this kind of flavour before. The plan is to produce something new to the market and as a result, I believe that it is a success on bringing this uncommon flavour to the table. It seems like everyone likes it. Last but not least, the seafood dim sum. This flavoured dim sum is specifically targeted at the ones who loves seafood.The richness of the seasoning is just nice. The design concept of the product is a mixture of traditional and fun idea. There are characters on the packaging design as it refers to the fun side of it. It is also to make the packaging looks more enjoyable and lively. The colours palette was bright and cheerful which consists of brown, blue and green. The blend of the concept balanced well and compliments each other. As of why I go for this product is because I personally think that dim sum is completely a dish that everyone would love enjoying it. Although dim sum is a traditional cuisine, it is better to make it modern by using varieties of flavours without eliminate the traditional of it. In conclusion, Dimsumyums is a product that prioritize the excellent quality of the product and presentation.