The level of tolerance from women toward nudity advertisement / Helenah Abdul Hatta

• Main Author: Abdul Hatta, Helenah
• Format: Student Project
• Language: English
• Published: 2013
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Advertising; Moral and ethical aspects
• Online Access: https://ir.uitm.edu.my/id/eprint/72082/1/72082.pdf; https://ir.uitm.edu.my/id/eprint/72082/

The purpose of this study is to know the level of tolerance of women toward nudity advertisement. The subject consists of 250 respondents. Linear regression is used to analyze the data. The hypothesis result revealed that there is significant relationship between culture and content relatedness with...