A study on marketing strategy of Sabah Forest Industries Sdn Bhd paper product (SFI paper) / Danny Buaya

• Main Author: Buaya, Danny
• Format: Student Project
• Language: English
• Published: 2010
• Subjects: Manufacturing industries; Forest products. Lumber. Logging; Marketing
• Online Access: https://ir.uitm.edu.my/id/eprint/72071/1/72071.pdf; https://ir.uitm.edu.my/id/eprint/72071/

This study tries to investigate SFI ' s marketing strategy in market. This study focuses on retailer and wholesaler which located in Kota Kinabalu area. This study also tries to investigate what type of marketing mix is the most preferred and what are the steps to be taken in order to increase...