Consumer involvement in purchase online : case study in Lahad Datu Sabah / Asnanti Rasmanan

• Main Author: Rasmanan, Asnanti
• Format: Student Project
• Language: English
• Published: 2013
• Subjects: HF Commerce; Telemarketing. Internet marketing; Fraud. Swindling. Confidence games
• Online Access: https://ir.uitm.edu.my/id/eprint/72070/1/72070.pdf; https://ir.uitm.edu.my/id/eprint/72070/

The objective of this action research is to see how fraud in online marketing and consequences of fraud in this online marketing field. Internets as a marketing benefit greatly depend on the products and services that will be offered. Products of different harness the Internet for other products. Th...