Customer selection of telecommunication company : from the point of CSR perspectives / Muhammad Afiq Rahman

• Main Author: Rahman, Muhammad Afiq
• Format: Student Project
• Language: English
• Published: 2011
• Subjects: H Social Sciences (General); Public policy (General). Policy sciences. Periodicals. Societies. Serials; Public policy (General). Policy sciences; Malaysia; HA Statistics; Statistical services. Statistical bureaus; HE Transportation and Communications; Telecommunication industry. Telegraph; Online information services industry. Including Internet service providers; Telephone industry; HF Commerce; Customer services. Customer relations; HM Sociology; HS Societies: secret, benevolent etc.; HT Communities. Classes. Races; Human settlements. Communities; Research; Cost; Information technology
• Online Access: https://ir.uitm.edu.my/id/eprint/72067/1/72067.pdf; https://ir.uitm.edu.my/id/eprint/72067/

The research study is about to the customer selection of telecommunication company : from the point of CSR perspectives". The study was done to identify he correlation of CSR initiatives and customer selection towards Telco company and to identify the preference CSR initiatives by customer. The...