Behaviour of youth towards social media marketing (Kota Kinabalu areas) / Shahrin Perkins

• Main Author: Perkins, Shahrin
• Format: Student Project
• Language: English
• Published: 2011
• Subjects: Entrepreneurship. Risk and uncertainty; Malaysia; Express service; Telecommunication industry. Telegraph; Wireless telegraph. Radiotelegraphy; Broadcasting. Radio and television broadcasting; Telephone industry; T Technology (General); Creative ability in technology; Information technology. Information systems
• Online Access: https://ir.uitm.edu.my/id/eprint/72053/1/72053.pdf; https://ir.uitm.edu.my/id/eprint/72053/

The purpose of this paper is to highlight the level of youth awareness and acceptance towards social media marketing. It's important to understand the youth's behaviour or attitudes towards the social media marketing to achieve satisfaction and successfulness. The paper defines youth'...