A study on customer relation management, customer relationship, satisfaction and loyalty towards Sutera Harbour Resort / Nurazrina Asri

• المؤلف الرئيسي: Asri, Nurazrina
• التنسيق: Student Project
• اللغة: English
• منشور في: 2012
• الموضوعات: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction; Customer services. Customer relations; Hotels. Bed and breakfast accommodations
• الوصول للمادة أونلاين: https://ir.uitm.edu.my/id/eprint/72007/1/72007.pdf; https://ir.uitm.edu.my/id/eprint/72007/

The purpose of this study are, first to identify the relationship of Customer Relationship management with customer relationship satisfaction towards the existing Sutera Harbour Resort's guests. Secondly is, to identify of Sutera Harbour Resort guest's satisfaction with the CRM and lastly...