A study on bumiputera women entrepreneurs in small medium enterprises on their knowledge of promotional strategies in Sapangar area, Kota Kinabalu, Sabah / Josrin Amban @ Mohd Nazrie Abdullah

• Main Author: Abdullah, Josrin Amban @ Mohd Nazrie
• Format: Student Project
• Language: English
• Published: 2010
• Subjects: Small business. Medium-sized business; Women; Marketing research. Marketing research companies. Sales forecasting
• Online Access: https://ir.uitm.edu.my/id/eprint/71967/1/71967.pdf; https://ir.uitm.edu.my/id/eprint/71967/

This is a study on Bumiputera women entrepreneurs in Small Medium Enterprises on their knowledge of promotional strategies in Sapangar Area, Kota Kinabalu, Sabah. The objectives of this study are: (1) To determine the level of knowledge of promotional strategies among Bumiputera women entrepreneurs...