Teenagers attitude towards mobile advertisement within secondary school in Lahad Datu district : the case of Sek. Men. Keb. Agaseh Lahad Datu / Sheikh Mohammad Azuan Patail

• Main Author: Patail, Sheikh Mohammad Azuan
• Format: Student Project
• Language: English
• Published: 2014
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Advertising; T Technology (General)
• Online Access: https://ir.uitm.edu.my/id/eprint/71925/1/71925.pdf; https://ir.uitm.edu.my/id/eprint/71925/

The purpose of this research is to analyze the teenagers' antecedent attitude and also to identify the major dominant antecedents of teenagers' attitude toward the mobile advertisement. By using the Theory Reasonable Action (TRA) method, the researcher able to know what the consumers (teen...