A survey on the usage of internet marketing among SMEs at Sabah / Sheril Aida Neri

• Main Author: Neri, Sheril Aida
• Format: Student Project
• Language: English
• Published: 2013
• Subjects: Internet and tourism; Small business. Medium-sized business; Telemarketing. Internet marketing
• Online Access: https://ir.uitm.edu.my/id/eprint/71905/1/71905.pdf; https://ir.uitm.edu.my/id/eprint/71905/

This study is aiming to investigate the Internet Marketing adoption among the SMEs service sector in Tourism at Ranau Sabah, this study use three independent variable. First is the organizational characteristic which refers to the top management and business operation influence towards the Internet...