The Impact of trade barrier, market demand, and consumer behaviour on business performance of Small and Medium Enterprise (SME’s) during the COVID-19 pandemic / Jalila Johari

The purpose of this study is to investigate the impact of government trade barriers, consumer behaviours, and market demand on the business performance of small and medium-sized enterprises in Malaysia during the COVID-19 pandemic. The pandemic outbreak and subsequent lockdowns took a heavy toll on...

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Bibliographic Details
Main Author: Johari, Laila
Format: Article
Language:English
Published: Research Management Institute (RMI) 2022
Online Access:https://ir.uitm.edu.my/id/eprint/71863/1/71863.pdf
https://ir.uitm.edu.my/id/eprint/71863/
https://smrj.uitm.edu.my/
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