La Mangifera / Amirul Addin Zul Patra and Zulaikha Dzulkefli

• Main Authors: Zul Patra, Amirul Addin, Dzulkefli, Zulaikha
• Format: Entrepreneurship Project
• Language: English
• Published: 2022
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Beverages
• Online Access: https://ir.uitm.edu.my/id/eprint/71855/1/71855.pdf; https://ir.uitm.edu.my/id/eprint/71855/

Nowadays, it is necessary for a business to have social media because they can use this channel to expand the business while at the same time making their products more recognizable. Numerous people just love to use the social media platform to even get information, to shop online, to chat with their friends, and to purchase items. In addition, there is a trend and a need for an entrepreneur to have social media to enhance their business. Buyers or customers can interact directly with the seller through online platforms to ask for or purchase the product. As for La Mangifera mango smoothie, we use a variety of social media platforms to advertise our products in Facebook, Instagram and more. We keep on posting or providing valuable information for people on the page so that they can help us marketing our brands. We also try to come up with innovative idea when we are posting that contain interesting visual and graphic to obtain customer’s attention. In addition, we apply the hard sell and soft sell techniques so that the new customer will cause curiosity regarding our product. Moreover, we also utilize social media platforms features such as automatic reply, hyperlink, chat box so that the customers will feel engage when contacting us. As overall, the uses of social media contain a lot of advantages to promote our products through this medium and gain more customer. So, every entrepreneur should actually use one of the big social media to reach a new audience and build brand reputation. In this report, I will explain detail more about how our social media worked.