Pretzlove / Nur Aina Basri and Nursyamimi Mohammad Din

• Main Authors: Basri, Nur Aina, Mohammad Din, Nursyamimi
• Format: Entrepreneurship Project
• Language: English
• Published: 2022
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Cookies
• Online Access: https://ir.uitm.edu.my/id/eprint/71806/1/71806.pdf; https://ir.uitm.edu.my/id/eprint/71806/

Pretzlove is a food product or snacks that contain pretzel biscuits coated with chocolate. Pretzlove offer two types of flavors, which are the original one, chocolate flavored and the other one chocolate flavored with oreo crunch. This to be sell for those who are a chocolate lover and love to snacking whenever they are. Pretzlove’s target market are mainly for students of UiTM Puncak Alam since both of us are studying at UiTM Puncak Alam. So, this will make it easy for us to deliver our products to our customer. However, we also sell our products through online platform which are Facebook and Instagram. We start promoting our product on 10 May, and our business starts to get a lot of likes as we promote on our own social media and with our friends help. First, we sell it to our friends and then our sells hit up when our friends recommend Pretzlove to their friends. And now it’s been people’s favorite snack.