Korean Ramen Exprezz / Adila Wahida Shuhaimi and Nur Nisa Najwa Hamidi

• Main Authors: Shuhaimi, Adila Wahida, Hamidi, Nur Nisa Najwa
• Format: Entrepreneurship Project
• Language: English
• Published: 2022
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Cooking; Food service
• Online Access: https://ir.uitm.edu.my/id/eprint/71771/1/71771.pdf; https://ir.uitm.edu.my/id/eprint/71771/

Korean Ramen Enterprise is a small business that sells Korean spicy noodles, called Samyang Buldak Ramen. This business is a hybrid business where they sell products both online and offline. This business is carried out to provide teenagers favorite food nowadays. With the low price, teenagers and students are able to buy spicy noodles from Korean Ramen Exprezz. With various flavors and levels of spiciness, the customers have several choices to choose from according to their taste. With the demand is high among the students and teenagers, the Korean Ramen Exprezz business is based in Puncak Alam, and its target market consists of UiTM Puncak Alam students and teenagers in the surrounding areas. Students and teenagers can easily satisfy their cravings by purchasing these spicy noodles from Korean Ramen Exprzz. When compared to the shop price, Korean Ramen Exprezz offered a lower price that was comparable to the student's earnings. Korean Ramen Exprezz business starts operating in May 2022 to accommodate the university student’s as the main target market to get Samyang noodles from Korea at a lower price. Korean Ramen Exprezz also markets its business through social media and provides delivery service to those who don’t have transport or are too busy to buy the noodles physically. With Korean food as a trend nowadays, the demand will be higher among the youngsters in the future and Korean Ramen Exprezz will expand the business further to other areas and states.