Kucate.Queens / Aina Madihah Abdul Rahim and Celine Evonne Sepanggol

• Main Authors: Abdul Rahim, Aina Madihah, Sepanggol, Celine Evonne
• Format: Entrepreneurship Project
• Language: English
• Published: 2022
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Tea, coffee, cocoa, etc.
• Online Access: https://ir.uitm.edu.my/id/eprint/71770/3/71770.pdf; https://ir.uitm.edu.my/id/eprint/71770/

Kucate is an online-based company that sells tea. Apart from that, Kucate produced four types of tea and each of them has their own uniqueness as well as benefits. All four types of tea are known as ‘HAPPY TUMMY’ (Ginger & Chrysanthemum), ‘STRESS FREE’ (Osmanthus & Longan), ‘BEAU_TEA’ (Rose & Chrysanthemum), and the latest brand of new flavour that was released this year called SUPERWOMAN. As a business partner of Kucate.Queens’ online business, this business is created to fulfil the clients demands since we are selling and promoting the highest quality of Kucate tea. Every four types of tea have its own ingredients and benefits. Therefore, customers may purchase their own suitable and favourable tea. The target market is mainly females aged around twenty-five above, yet people of all ages can purchase it too. This business is created to sell and promote Kucate.Queens tea in local, Malaysia. Customers can only purchase it online, which we have provided a facebook page to make it easier for the future clients to contact us with the information given on the @Kucate.Queens facebook page. We created a facebook page and initiated this business on 12 May 2022 by posting a teaser of our products, hard sell, soft sell, along with a suitable graphics. This posting helps us to advertise each product's uniqueness as a marketing purpose and to attract the customers’ interest. Apart from that, Kucate.Queens was co-founded by two partners; Aina Madihah, the Sales and Marketing Manager and Celine Evonne, the Finance Manager. Lastly, this business provides shipping service with charges by using NinjaVan Malaysia.