Nifar Bake / Farah Nadhirah Atfan and Nur Adrinin Azmi

• Main Authors: Atfan, Farah Nadhirah, Azmi, Nur Adrinin
• Format: Entrepreneurship Project
• Language: English
• Published: 2022
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Baking. Confectionery
• Online Access: https://ir.uitm.edu.my/id/eprint/71705/1/71705.pdf; https://ir.uitm.edu.my/id/eprint/71705/

Nifar Bake offers banana muffins with variety of flavours to the customers as their snacks which gives high satisfaction to them. In addition, Nifar Bake mainly clients are the students and families from Kuala Lumpur and Kuantan area who like to have some snacks while they are studying, watching movies, having group discussion and also having it when they are on their vacation. The clients really like to buy these snacks because of its affordable price, convenient packaging and have some sort of healthy ingredients. Nifar Bake also targeting busiest students who have packed schedule to have a heavy meal and we also providing delivery services of our products at any time as required by our customers. Furthermore, Nifar Bake business has been started begin 2021. Kuala Lumpur and Kuantan are strategic areas where most of people who lived there were families and students. They are eagerly attracted to the banana muffins as they are in mini bite sizes and easy to bring anywhere. This will benefit more on the students and also working people because they will look for something that are simple and ready to be eaten as they are focusing more on their studies and work. Nifar Bake marketing strategy is to highlight the quality and price of products. Moreover, as one of an attraction, Nifar Bake offers the reasonable price because most of our targeted customers are students. Thus, Nifar Bake will develop marketing strategy that will attract more customers to purchase it. The management of Nifar Bake consists of Farah and Adrini only because it is a new business created with a small capital and not strong enough to hire a worker. In order to expand our business, we have created Facebook page where by using this page we will learn on how to appeal more customers with the applications of teasers, soft sells and hard sells.