Emotional design for children's food packaging / Wang Haiying and Muhamad Abdul Aziz Ab. Gani

• Main Authors: Haiying, Wang, Ab. Gani, Muhamad Abdul Aziz
• Format: Article
• Language: English
• Published: Universiti Teknologi MARA, Perak 2022
• Subjects: Design; TS Manufactures; Packaging; Special containers and packaging methods, A-Z
• Online Access: https://ir.uitm.edu.my/id/eprint/71658/2/71658.pdf; https://doi.org/10.24191/idealogy.v7i2; https://ir.uitm.edu.my/id/eprint/71658/; http://idealogyjournal.com/; https://doi.org/10.24191/idealogy.v7i2

Children's food packaging is the most diverse and colorful of packaging designs. The difficulty lies in reflecting the characteristics of children's food, but also making children associate with it through the packaging, so that the packaging design can bring them more fun. Children as a c...