An exploration into the drivers of social media usage among MSME handicraft entrepreneurs / Susana William Jalil ... [et al.]
Being an essential component of Micro, Small, and Medium Enterprises (MSMEs), the emergence of social media in marketing is critical in attempting to make handicraft product businesses more financially viable. This study aims to explore the adoption of social media marketing by MSME handicraft entre...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Business and Management
2022
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/71632/1/71632.pdf https://ir.uitm.edu.my/id/eprint/71632/ http://myjms.mohe.gov.my/index.php/JIBE/index |
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