Cookieslishes Duette Shop / Raihana Arias and Nur Dania Humaira Kamaruddin

• Main Authors: Arias, Raihana, Kamaruddin, Nur Dania Humaira
• Format: Entrepreneurship Project
• Language: English
• Published: 2022
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Cookies; Confectionery
• Online Access: https://ir.uitm.edu.my/id/eprint/71446/1/71446.pdf; https://ir.uitm.edu.my/id/eprint/71446/

Cookieslishes Duette Shop is a new online business that is mainly on a Facebook platform that is used to update and sell its products. The nature of the business is food and beverage business to the customers over online platforms or social media which includes both WhatsApp and Facebook. It offers outrageous crunchy chocolate chip cookies which is, chewie on the inside, chocolate buttery bite that lingers as you chew it, a sweet, decadent pop of intense goo (a chocolate chip) melts in your mouth together with melted milk chocolate. The main idea is to sell cookies for our customers at reasonable prices. Most of the customers are aiming to buy our products as it is easy, light and nutritious especially for them to kick start their busy day dealing with online class and work. It reduces the risk of people experiencing gastric precisely as their day started as early as 7 am in the morning. Our cookies are made of quality and premium ingredients to make sure our customers can enjoy their food with maximum nutrition. Our products are edible for every stage of ages which makes our target customers even bigger and greater Cookieslishes Duette Shop’s target customers are from the age of 10 to 55 years old and individuals who are health conscious all across the country. Customers can buy our products through Facebook. Cookieslishes Duette Shop’s regularly make a posting on their Facebook page and chat, connect and communicate with their customers there and also doing business through WhatsApp which the number phone has been pinned on the Facebook page. Cookieslishes' product deliveries are handled by J&T and Ninja Van. Cookieslishes Duette Shop’s social media business portfolio includes creating soft sell, hard sell and teaser posts in the efforts to attract customers. Our online business so far has been well received as we are able to create loyal customers. As a proof, Cookieslishes Duette Shop's Facebook page successfully gained 98 likes and 93 followers in less than three months. Our mission is to put a smile on our customers' faces. Therefore, we strive to make them satisfied with every purchase.