Karolina Shop / Nurul Anashahira Noekhmal and Nur Amira Syahira Mohd Kamil

• Main Authors: Noekhmal, Nurul Anashahira, Mohd Kamil, Nur Amira Syahira
• Format: Entrepreneurship Project
• Language: English
• Published: 2022
• Subjects: Costume. Dress. Fashion; Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Dressmaking and women's tailoring. Fashion
• Online Access: https://ir.uitm.edu.my/id/eprint/71328/1/71328.pdf; https://ir.uitm.edu.my/id/eprint/71328/

All Universiti Technology Mara (UiTM) students who further their study at the bachelor level need to take the Principle of Entrepreneurship (ENT530) to understand the guideline and expose students to business orientation. In this course, students will be conducting a written report on a case study business or company. Therefore, from this assignment, we have created a small business called Karolina Shop. Karolina Shop is owned by two owners and works by Nur Amira Syahira Binti Mohd Kamil and Nurul Anashahira Binti Norekhmal. Our business also uses social media which is the Facebook (FB) page as a platform for us to attract online customers, gain more awareness and generate more sales. Therefore, we will promote Karolina Shop by doing Facebook posts such as teaser posts, copywriting hard-sell, and soft-sell as our sale postings. In this social media portfolio assignment, students must have a pair group. Each student has to find a product and utilized Facebook (FB) for an online marketing campaign in small businesses. Thus, students are free to create their own products to be sold online. Karolina Shop inspires women to live on their own terms and fight passionately for their dreams. The main objective is to achieve sustainable fashion, looking forward to protecting our mother earth. Our shop also focuses on customers who do not want to spend a lot of money on buying clothes and at the same time want to follow the trend. Our business was started on April 9th, 2022. According to the customer review, our product gave satisfying feedback to the customer because our product quality is well taken care of. Such as fabric quality, and safe packaging and they are happy when receiving it. Karolina shop’s product is also liked by many people due to its affordable price. Hence, this product provides a good insight for the continuation of sales to our customers.