Little One Book Shop / Norsyarafina Abdul Aziz and Nur Izzah Abd Rasid

• Main Authors: Abdul Aziz, Norsyarafina, Abd Rasid, Nur Izzah
• Format: Entrepreneurship Project
• Language: English
• Published: 2022
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Bookselling and publishing
• Online Access: https://ir.uitm.edu.my/id/eprint/71323/1/71323.pdf; https://ir.uitm.edu.my/id/eprint/71323/

My team's corporate trade name is Little One Book Shop. The major goal of this company is to help parents in improving their children's development and basic language skills by providing interesting collections of books at affordable prices to children aged 4 to 12 years old. Facebook is the brand's first social media account. The account was formed on April 14th, 2022, and the team quickly began posting, beginning with teasers and moving on to hard sell and soft sale postings in that order. All postings are designed to incorporate appealing pictures that will aid in the sale of the merchandise. Because all of our items are manufactured with premium and high-quality materials by a well -known company from WasaEdu which is one of the largest book entrepreneurs in Malaysia, their prices may be higher for some people, and we are also required to follow the company's price standards, but we try to keep the price down with extras like free shipping on every minimum price purchase. Our main goal for our children’s education books is to create excellent read-aloud for social skills, etiquette, and more. We received a large number of orders before the end of May 2022, not only from within our setting (children 4-12 years old, and parents 25-40 years old), but also from outside the client group (students). We hoped to have international sales and a name for the brand among international audiences by the end of the year.