Simpul Kasih Impian Raudhah / Nur Umairah Hashim

• Main Author: Hashim, Nur Umairah
• Format: Entrepreneurship Project
• Language: English
• Published: 2022
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Cooking
• Online Access: https://ir.uitm.edu.my/id/eprint/71302/1/71302.pdf; https://ir.uitm.edu.my/id/eprint/71302/

Simpul Kasih Impian Raudhah is a local delicacy business located at Kodiang, Kedah Darul Aman. The slogan of this business is ‘Sedap, Rangup & Berbaloi’. This simpul kasih featured on the fish floss only or ‘serunding ikan’ and our business was started by 2010. According to the customer’s demand, there are increases of orders during the festival season like Hari Raya Aidilfitri and Hari Raya Aidiladha. The selling price are RM15.00 per 1 pack of 500grammes each. While the fish floss also expecting to being sell soon as our customers very honored on our deliciousness of the floss. Within this 2 month of selling, the agent, Nur Umairah achieved on amount of RM390 for the Simpul Kasih. Her customers are identified as her co-workers, seniors, schoolteachers and so on. As its reasonable price, this business also able to stand for longer time being since the last decade.