PN.BYTES / Nurul Nashwa Hyree and Putri Ezzati Fitrisha Ahmad Fauzi

• Main Authors: Hyree, Nurul Nashwa, Ahmad Fauzi, Putri Ezzati Fitrisha
• Format: Entrepreneurship Project
• Language: English
• Published: 2022
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Cakes. Cupcakes; Confectionery
• Online Access: https://ir.uitm.edu.my/id/eprint/71293/1/71293.pdf; https://ir.uitm.edu.my/id/eprint/71293/

For the subject ENT 530, Principles of Entrepreneurship, the task that been given to us which is Social Media Report where students need to choose a product to sale or promote in the social media platform such as Facebook. As we know, social media is one of the most success key factor to produce an amazing online business where it is easily connected with consumer. For this task, we have decided to start a small business that is founded by determined and dedicated two individuals which are Putri Ezzati Fitrisha and Nurul Nashwa to sell and promote a product named PN.BYTES. The inspiration of PN.BYTES came from our initial name of P and N. PN.BYTES first started on 16 May 2022 that sells mini cheesecake with 3 different flavours such as original cheesecake, lemon cheesecake, chocolate cheesecake and mix and match of these 3 flavours. Besides that, PN.BYTES has a secret menu or ingredients that contain Vegan and Plant-Based cheese for customers to choose from. PN.BYTES cheesecake is a pure and 100% natural based ingredients with no added flavour. PN.BYTES major goal is to provide with the greatest premium flavour of mini cheesecake with affordable price compared to the market price. There are two types of copywriting strategies that may be used to sell our online business or products. One is hard sell that's an immediate and insistent language of advertising. It is taken into consideration as a high-stress and competitive method to influence customers in the quick-term. The second is soft sell which capabilities greater appropriate language, consultative tone, and a non-competitive method. These strategies are used to draw more customers and convince them to buy our product, additionally to create consciousness and offer updates about the product. Thus, for our report, Facebook is used as our channel to sell or promote our product to the general public using the copywriting strategies discovered in the subject. Facebook is one of the excellent systems of social media to sell an internet business because it turned into the maximum top user account around the world that used this social media. Therefore, it is able to assist online businesses to attain their product to the public as a good deal as they could.