Mamasab Bakery: Mamasab Pastry / Alyssa Sofia Zulkharnain and Farra Sofea Lim

• Main Authors: Zulkharnain, Alyssa Sofia, Lim, Farra Sofea
• Format: Entrepreneurship Project
• Language: English
• Published: 2022
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Baking. Confectionery; Cakes. Cupcakes
• Online Access: https://ir.uitm.edu.my/id/eprint/71216/1/71216.pdf; https://ir.uitm.edu.my/id/eprint/71216/

In this Social Media Portfolio, we applied the concept that we have learned during classes, ENT530 - Principles of Entrepreneurship. It has evidence for our hands-on activities and it is a pair assignment. The Social Media Portfolio by Mamasab Pastry is produced by Farra Sofea and Alyssa Sofia from HM2413B. The business registration had been done in the go-eCommerce system, myENT and SSM. The name of our business is Mamasab Pastry. As drop shippers, we are selling cakes from Mamasab Bakery. The drop shippers are responsible for handling customer’s demand plus communicating with the agent of Mamasab Bakery. We believe that the cakes from Mamasab are well-known and favored by Malaysians. The food products have nationwide delivery and we are focusing on delivering the desserts to our customers who live in Bangi and Shah Alam. Also, we are targeting to sell our products to students in college, university and working adults. In addition, we are considering promoting directly to people who like food and desserts, especially cakes. This can be done by evaluating people who likes, shares and comments on food posts in Facebook. Moreover, the price range for our food products is from RM40 to RM50. Both of us utilized Facebook for an online marketing campaign. In addition, we do the marketing through Whatsapp and Word-of-Mouth. For marketing purposes, we utilized social media, namely Facebook by creating a page with a custom link. The custom URL of Mamasab Pastry’s Facebook page is https://www.facebook.com/mamasabpastry. To summarize, we posted 4 teaser posts which should entice the audience into the Mamasab products, especially cakes. For the copywriting, we wrote 16 hard sell posts and 16 soft sell posts. Each has graphics for online marketing and is designed using Canva. As of 11th July 2022, there are 119 people who ‘like' our Facebook page and 124 people ‘follow’ the page. Based on the sales report, we gained profits amounting to RM131.