Brownies To Go / Aleea Aleesya Qisteena Azman and Muhammad Danial Syahmi Mohd Noor

• Main Authors: Azman, Aleea Aleesya Qisteena, Mohd Noor, Muhammad Danial Syahmi
• Format: Entrepreneurship Project
• Language: English
• Published: 2022
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Baking. Confectionery
• Online Access: https://ir.uitm.edu.my/id/eprint/71184/1/71184.pdf; https://ir.uitm.edu.my/id/eprint/71184/

Brownies To Go is a company that sells brownies with various of toppings. “Sweet can make you Happy” is a tagline for Brownies To Go shop especially to our beloved customers. The main objective for the business is to offer a high-quality brownie with variety of toppings with affordable and reasonable prices for customers to celebrate any occasions. We started our online business on 12 May 2022 using social media platform such as Facebook. Our target customers are everyone from all ages especially chocolate and dessert lover. Since our first launching, we received a lot of good feedback from the customer regarding the taste of the brownies, how soft and it melt in their mouth. Besides, we also offered the delivery service with charge to those who are near to our area. Not only that, but we also offered a party box services to those who wants to mix many varieties of toppings in one box. This is one of our marketing strategies to attract more customer to come and buy our product. It has proven that our brownies have been everyone’s favorites because of the uniqueness.