Diya Cookieslicious / Nur Allia Maisara Aziz and Farah Dahliah Mustaffakamal

• Main Authors: Aziz, Nur Allia Maisara, Mustaffakamal, Farah Dahliah
• Format: Entrepreneurship Project
• Language: English
• Published: 2022
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Cookies
• Online Access: https://ir.uitm.edu.my/id/eprint/71183/1/71183.pdf; https://ir.uitm.edu.my/id/eprint/71183/

Diya Cookieslicious is a partnership business which focuses on three types of cookies which is almond chocolate, oats and red velvet. We just started our business which is Diya Cookieslicious on 23rd April 2022. This business was started when we both agreed to be the agents under the maker of these cookies. All types of cookies sold by Diya Cookieslicious are original homemade and use premium ingredients for each flavor of cookies. This is to make sure that the taste is good for everyone to enjoy the cookies. Our business only based on social media such as Facebook and Whatsapp to promote the product and to take an order from the customer. We also provide two types of delivery to customers, either through postage or cash on delivery (COD). For those who live in the Melaka area, we can use the COD service to send cookies to them. Meanwhile, for customers who live other than the Melaka area, we will use a courier service such as JNT to send the cookies to them. Furthermore, the price for each type of cookies we sell is very affordable with the luxurious taste. Our main targeted customer are children, teenagers, young adult and adult people. This is because, our cookies are not too sweet but still delicious with a crunchy combination that makes it very suitable for all ages. According to the customer feedbacks, our products give an incredible taste because the taste of the cookies makes our customers always remember the taste. This product is also liked by many people because it is cheap, worthwhile and affordable. In addition, we have sold 21 pack of cookies with a total sales of RM 147. Thus, we will make sure that our business will be more successful from time to time. Last but not least, in this report we provide all the information that related to our business such as Facebook page including the posting of teaser, hard sell and soft sell. We also provide the proof of Go-Ecommerce registration, MyENT Certificate as well as the Companies Commission of Malaysia (SSM) registration.