Avileyn / Syazwani Suffian and Irdina Sofeah Mohd Fadhli

• Main Authors: Suffian, Syazwani, Mohd Fadhli, Irdina Sofeah
• Format: Entrepreneurship Project
• Language: English
• Published: 2022
• Subjects: Costume. Dress. Fashion; Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Decorative crafts
• Online Access: https://ir.uitm.edu.my/id/eprint/71076/1/71076.pdf; https://ir.uitm.edu.my/id/eprint/71076/

For this ENT530 pair assignment, we must find a product and utilize Facebook (FB) for online marketing campaign. It’s been informed that students are free to register as dropship or agent or even create their own product to be sell online. By utilizing Facebook (FB) for marketing purposes, the students need to address the content of creating their own Facebook (FB) page, customizing URL Facebook (FB) page, teaser post, copywriting (Hard Sell and Soft Sell), and lastly graphics for online marketing. To fulfil these contents, students must gather as must information of marketing as possible, in order to easily arrange their business. The students have to register in go-ecommerce system to get access to online module by MDEC. With this, they able to record their online sales in this system. In addition to that, they also need to register for MyENT and Suruhanjaya Syarikat Malaysia (SSM) to get the access for the certificate of registration. Furthermore, students have to do a partnership type of business for their ownership registration. Next, students have to show their posts of teaser and copywriting, respectfully, in their report as a proof of online marketing campaign that they did. Other than that, they also need to put their business sales report along in the report. The profit of sales that the students earned will be use for their mark grading.