Lechale.co / Ain Nursyahmin Kamaruddin and Hizma Rosazrin Abdul Rahim

• Main Authors: Kamaruddin, Ain Nursyahmin, Abdul Rahim, Hizma Rosazrin
• Format: Entrepreneurship Project
• Language: English
• Published: 2022
• Subjects: Shawls; Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Dressmaking and women's tailoring. Fashion
• Online Access: https://ir.uitm.edu.my/id/eprint/71072/1/71072.pdf; https://ir.uitm.edu.my/id/eprint/71072/

This assignment requires us to find a product and utilize Facebook (FB) for an online marketing campaign. We, as in Ain Nursyahmin and Hizma Rosazrin agreed to be a partnership company that sells various types of shawls. Thus, we are already registered as Eldinda’s dropship. We chose Lechale.co as our business’s name as well as @lechale.co as our Facebook page. We mainly choose to sell embroidered shawls as nowadays people start to admire the beauty of hijab with embroidery. In Malaysia, the embroidered hijab has been a thing since the 80s, especially among the Malays. We feel happy that locals start to revive the old beauty that has been forgotten for a long time and now as many people say, it is a timeless piece. We have to use copywriting for every Facebook post we make, including teasers, hard sells, and soft sells. A teaser is a brief introduction to a product that piques the audience’s interest while remaining cryptic. A hard sell refers to an advertising or sales approach that features especially direct and insistent language while a soft sell is a method of salesmanship or advertising that uses subtle persuasion and a non-aggressive technique. Finally, we need to register for go-eCommerce, MyENT, and SSM. We need to actually sell products and record our online sales.