Duo Craft / Amanda Diasip and Jennysa Erley Edwin

• Main Authors: Diasip, Amanda, Edwin, Jennysa Erley
• Format: Entrepreneurship Project
• Language: English
• Published: 2022
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Painting, varnishing, gilding, etc.; Textile arts and crafts
• Online Access: https://ir.uitm.edu.my/id/eprint/71066/1/71066.pdf; https://ir.uitm.edu.my/id/eprint/71066/

DUO CRAFT is a new online business and was founded by Amanda and Jennysa on 14th April 2022. For now, Duo Craft have two products which Crochet Bucket Hat and Paintings. Customers also can order their own custom-made design, both crochet bucket hat and paintings, at affordable and reasonable price. The main objective is to continuously provide the best handmade craft ideas with the best service possible. Furthermore, we mainly use Facebook as a platform to promote their products and to connect with our customers. The main reason is because many people nowadays spend most of their time on social media, hence, it allows us to reach our prospects easily and it gives us more opportunities in order to increase our brand awareness. Our online business so far has been very well received as we are able to create loyal customers. As a proof, Duo Craft’s Facebook page has successfully gained a total of 109 likers and 123 followers in less than two months. In addition, Duo Craft frequently posts their Facebook Page and communicate with their customers through the online platform and also through WhatsApp. Customers also can choose method of delivery whether cash on delivery method or by courier delivery service. Duo Craft’s social media portfolio includes business registration’s certificate such as Go-Ecommerce, MyENT and SSM and creating soft sell, hard sell, and teasers to attract customers.