Choco Crunchy / Nur Afifah Hazalan Haffiz and Nurul Akasya Abdul Razak

• Main Authors: Hazalan Haffiz, Nur Afifah, Abdul Razak, Nurul Akasya
• Format: Entrepreneurship Project
• Language: English
• Published: 2022
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Desserts, pies, and puddings. Pastry; Confectionery
• Online Access: https://ir.uitm.edu.my/id/eprint/71054/1/71054.pdf; https://ir.uitm.edu.my/id/eprint/71054/

Choco Crunchy is a business that focuses on producing and marketing choco jar. Our choco jar comes with 4 premium toppings which are milo nuggets, cadbury, oreo and marshmallows. Thus, we offer a premium taste to our customers and they can choose the toppings according to their preferences. Our target customers are everyone with no age gap. This is why our choco jar received so much love and support from our customers. It is liked by many because of its reasonable and affordable price. On top of that, the reason why our choco jar is loved by many is because of the crunchiness of the baby crunch used in our choco jar. We offer a delivery service with a postage charge to make sure that everyone can get their hands on our delicious choco jar. Through this project, my partner and I learned how to do online marketing using the Facebook platform and we discovered various marketing tools which help us to promote our products.