Miammeor Bar / Nur Athirah Md Salleh

• Main Author: Md Salleh, Nur Athirah
• Format: Book Section
• Language: English
• Published: College of Creative Arts, Universiti Teknologi MARA Kedah Branch 2022
• Subjects: Small business. Medium-sized business; Food industry and trade. Halal food industry. Certification
• Online Access: https://ir.uitm.edu.my/id/eprint/70918/1/70918.pdf; https://ir.uitm.edu.my/id/eprint/70918/

The name of this product is Miammeor Bar. The name Miammeor is combined from the names of the seller and her parents. It is also inspired by the word Mi Amor which is from the Spanish word which means my love.The store is bar themed and sells fruit mocktails. The tagline for this product is "Add New Flavors In Life". This product produces 6 unique types of water named Taro Unicorn, Galaxy Mocktail, Sky Lagoon, Opeach Tea, Pink Flamingo and Sunset Mocktail.The uniqueness of this product is this product is produced with 100% natural ingredients and it has a beautiful layer of flavors. The founder of the Miammeor Bar is Wan Nur Azmina Binti Meor Azmi. The cafe is located at Kangar, Perlis. This product started selling since the beginning of MCO they had the idea to open the cafe Miammeor Bar. This cafe does not only sells fruits mocktail, they also sell food and coffee drinks. The logo is conceptualized like a Bar because the design of the store is conceptualized like a bar shop. The logo design based on the bar concept with the bright neon concept. In addition, in every business there must be competitors, for competitors for this Miammeor Bar is a branded and well -known product such as Tealive, Chatime, Tropicana Twister and others. This product has shortcomings in terms of customers because the product is still new in the market,however, with uniqueness of the drink and taste. I believe the product has potential to go far in the market. In my opinion, this product can go a long way and create a well -known product name not only in its state of Perlis, but throughout Malaysia. Finally, as a designer, I hope this Miammeor Bar product becomes the market's leading food & beverage product with a global reach. Miammeor Bar , "Add New Flavors in Life"!