Religiosity influence on the buying behavior of Muslim consumers / Badrul Hisham Kamaruddin and Rohani Mohd

• Main Authors: Kamaruddin, Badrul Hisham, Mohd, Rohani
• Format: Student Project
• Language: English
• Published: 2003
• Subjects: BL Religion. Mythology. Rationalism; Muslims
• Online Access: https://ir.uitm.edu.my/id/eprint/70430/1/70430.pdf; https://ir.uitm.edu.my/id/eprint/70430/

Conventional studies have proven that religion has played some role in the purchase decision. In Islam, however, religion plays a very important role in the purchase decision. There are many theoretical models of Islamic consumption developed by Islamic Economists, but very few are based on empirica...