Consumer tribunal : urban dwellers awareness in Kota Kinabalu / Nora Idah Takedir and Ather Mausi

• Main Authors: Takedir, Nora Idah, Mausi, Ather
• Format: Student Project
• Language: English
• Published: 2013
• Subjects: Awareness; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Urban groups. The city. Urban sociology; Urbanization. City and country
• Online Access: https://ir.uitm.edu.my/id/eprint/69881/1/69881.pdf; https://ir.uitm.edu.my/id/eprint/69881/

The awareness of consumer towards the existence of Tribunal for Consumer Claim (Consumer Tribunal) in Malaysia especially Sabah is still in the lowest level. Due to this, the study determines the level of urban dwellers awareness towards Consumer Tribunal in Kota Kinabalu as well as to analyze the f...