Understanding social media influence in reviving the trishaw or beca as a popular tourism attraction in Melaka / Siti Hajar Abd Aziz … [et al.]

Social media has quickly become an important medium to promote tourism products, such as accommodations, food and beverages, cultural attractions, and entertainment destination. In Melaka, one of the oldest and unique tourist attractions is the trishaw ride or fondly known as beca, a bicycle with a...

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Bibliographic Details
Main Authors: Abd Aziz, Siti Hajar, Ahmad Ridzuan, Ahmad Nur Azam, Hassan, Mohd Sufiean, Mohd Aslai, Muhammad Syamim, Mazylan Edy, Dania Syafiah
Format: Book Section
Language:English
Published: Faculty of Computer and Mathematical Sciences 2022
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/69836/1/69836.pdf
https://ir.uitm.edu.my/id/eprint/69836/
https://jamcsiix.wixsite.com/2022
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