Understanding social media influence in reviving the trishaw or beca as a popular tourism attraction in Melaka / Siti Hajar Abd Aziz … [et al.]

• Main Authors: Abd Aziz, Siti Hajar, Ahmad Ridzuan, Ahmad Nur Azam, Hassan, Mohd Sufiean, Mohd Aslai, Muhammad Syamim, Mazylan Edy, Dania Syafiah
• Format: Book Section
• Language: English
• Published: Faculty of Computer and Mathematical Sciences 2022
• Subjects: World Heritage areas; Heritage tourism. Cultural tourism; Online social networks; Bicycles and tricycles
• Online Access: https://ir.uitm.edu.my/id/eprint/69836/1/69836.pdf; https://ir.uitm.edu.my/id/eprint/69836/; https://jamcsiix.wixsite.com/2022

Social media has quickly become an important medium to promote tourism products, such as accommodations, food and beverages, cultural attractions, and entertainment destination. In Melaka, one of the oldest and unique tourist attractions is the trishaw ride or fondly known as beca, a bicycle with a...