Factors Influencing the Islamic credit card adoption: study case in Majlis Perbandaran Kajang (MPKj) / Mohd Irwan Idris
One of the products that have been offered by some Islamic as well as dual bank is Islamic credit card. This Islamic product needs to be marketed to better position Islamic bank with diversity portfolio of product. The purpose of this paper is to explore factors that affect Islamic credit card adopt...
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| Format: | Student Project |
| Language: | English |
| Published: |
2013
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| Online Access: | https://ir.uitm.edu.my/id/eprint/69273/1/69273.pdf https://ir.uitm.edu.my/id/eprint/69273/ |
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| Summary: | One of the products that have been offered by some Islamic as well as dual bank is Islamic credit card. This Islamic product needs to be marketed to better position Islamic bank with diversity portfolio of product. The purpose of this paper is to explore factors that affect Islamic credit card adoption and usage by bank customers in Malaysia specifically for customer in Majlis Perbandaran Kajang (MPKj). This paper presents primary data collection by self-administered questionnaires involving a sample of 250 respondents in Majlis Perbandaran Kajang (MPKj). In addition, the provided information of this paper would serve as basis for more future studies in Islamic credit card area. Moreover, managers of Islamic bank and other Islamic credit card issuers could be importance in expanding the study finding to have better future for offering their Islamic credit card. |
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