Wafaa.licious by Eyn / Nur Ainrafiza Mohamad Fakri

• Main Author: Mohamad Fakri, Nur Ainrafiza
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Business; Social aspects. Social marketing; Desserts, pies, and puddings. Pastry
• Online Access: https://ir.uitm.edu.my/id/eprint/69084/1/69084.pdf; https://ir.uitm.edu.my/id/eprint/69084/

The chosen business is Wafaa.licious by Eyn, a food delivery service. The main goal of this business is to provide a fresh homemade baked desserts into the customers’ home. This business is selling homemade creation which is desserts. Our homemade creation consists of Nutella brownies, Chococrunch, Pavlova, Portuguese Tart, and four cakes in our mini series cakes. For delivery service, we covered around Kota Bharu, Panji, and Pengkalan Chepa area only during this pandemic lockdown. If the situation is getting better, for sure we will deliver into more areas so it can satisfy our beloved customers. On 22 June, we starting to operate this business through the Facebook (FB) page. Since that, we have been communicating with the customers in this platform. This platform makes it easier for us in putting the products list and description, it is also easier for us in checking the order from the customers via Direct Message (DM). we have gotten a lot of positive feedbacks about our homemade desserts especially Nutella brownies and Tornado cake in our mini series cake. We always follow and create the popular and viral cakes among the customer so that they also can taste every single cake that existed and satisfied with it. Finally, I am taking this opportunity to be thankful that I have take the Principles of Entrepreneur (ENT530) subject in this semester. Without this subject, I would never know how to start a business or how to manage social media platform as the marketing strategy to promote the business and attract the customer’s attention and interest.