Brown and Black Bakery: Cookies by BBB / Murni Farhani Syima Suhaimi

• Main Author: Suhaimi, Murni Farhani Syima
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Business; Social aspects. Social marketing; Cookies
• Online Access: https://ir.uitm.edu.my/id/eprint/69039/1/69039.pdf; https://ir.uitm.edu.my/id/eprint/69039/

This report is written to conclude the business that student had find and try the utilize Facebook for online marketing campaign. It was a lot of features on Facebook that student can learn by moderate the business pages. It can trace how many people who are engaged with the promoting posting so it will enable to know quality and what kind of word that can attract customer eye catching to read about the product. All students are required to register on GoEcommerce which is platform that will calculate our profit by fill the expenses and sales. The introduction of business is including the name of business that had been run and the address of the business. Meanwhile, an organization chart is start with the founder of cookies to assistant baker and dropship or agent who are collect order. Next, the mission of this business is to offer perfect homemade style cookies without preservatives to the market and convey the flavours also images of Black and Brown Bakery to the world. About the vision of business is to help those with allergies still enjoy the same sweet treats as people who might not have allergies and freshly baked treat also offering excellent customer service. The description about the product is include about the type of flavour had offer, the weight of product, the ingredient that had been use and so on. The price list is show for two items only which is for the jar cookies and container cookies. The next after introduction about business, it shows the Facebook page of the business, the teaser of product, hard sell, and soft sell promoting. In conclusion, subject code ENT530 are important to show the reality of business. The hard work of promoting product, the knowledge about the right customer and be aware about ad paragraph of hard sell and soft sell.