Crystal Flower / Mohd Shah Aizam Shalihen

• Main Author: Shalihen, Mohd Shah Aizam
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Business; Social aspects. Social marketing; Decorative crafts
• Online Access: https://ir.uitm.edu.my/id/eprint/69007/1/69007.pdf; https://ir.uitm.edu.my/id/eprint/69007/

Crystal flower is a company that sell accessories for home that is trendy, in demand and competitively priced. This company will ensure that everybody can use their product and deco it themselves at their lovely home. Crystal Flower headquartered is in Segamat, Johor. This company owned by Puan Sari Juata. Crystal Flower has extensive experience in home accessories and deco for 7 years. This company operates in a market that is extremely fragmented and competitive. It has meticulously integrated a range of promotional techniques into a one-of-a-kind marketing mix in order to capture as much market share as possible. This year, it will launch an e-commerce marketing campaign centred on web sites, search engine optimization, and a brand promise that differentiates it from competitors.