Red Savina Borneo / Jacky Ronaldo Didid ... [et.al]

• Main Authors: Didid, Jacky Ronaldo, Mesa, Melvin, Kalang, Kevister Wan
• Format: Entrepreneurship Project
• Language: English
• Published: 2018
• Subjects: H Social Sciences (General); HB Economic Theory. Demography; Entrepreneurship. Risk and uncertainty; Planning. Business planning. Strategic planning; Agricultural industries; Marketing; Financial management. Business finance. Corporation finance
• Online Access: https://ir.uitm.edu.my/id/eprint/68993/1/68993.pdf; https://ir.uitm.edu.my/id/eprint/68993/

The form of our business is partnership where it consists of three members. The three members are Mr. Melvin Anak Mesa as General Manager, Administration Manager and Financial Manager, Mr, Jacky Ronaldo Anak Didid as Marketing Manager and lastly Mr. Kevister Wan Kalang selected as our Operational Manager. The name of our business is Red Savina Borneo which is located at Samariang, Kuching, Sarawak. We consider our location is strategic as it is located nearby the water supply area. Other than that, our business location is located near to Samariang Park which customers frequently visit and passed by. Location is one of the important factors that will contribute to the business therefore we are really concern in choosing the business location to reach our target market. The main business activity is selling raw material which is Chili Geronong. We have set out target customers which is factory and Supermarket at Kuching. We choose selling Chili Geronong as our business because trading industry usually have a chance to success and expand in the future. Lastly, our business vision is to export organic chilies to nearby country. Therefore, every each of the managers will play their own roles in order to maintain our product’s quality and increase our profit from year to year.