Lelayang enterprise / Elyka Zamri ... [et.al]

• Main Authors: Zamri, Elyka, Sudin, Caroline Joyce, Abd Hamid, Mohamad Hafrizal, Hamdi, Muhammad Nur Hakim
• Format: Entrepreneurship Project
• Language: English
• Published: 2018
• Subjects: H Social Sciences (General); HB Economic Theory. Demography; Entrepreneurship. Risk and uncertainty; Planning. Business planning. Strategic planning; Marketing; Financial management. Business finance. Corporation finance
• Online Access: https://ir.uitm.edu.my/id/eprint/68987/1/68987.pdf; https://ir.uitm.edu.my/id/eprint/68987/

Our company, Lelayang Enterprise is a swiftlets farming-base company which acts as the manufacturer and supplier of bird nests. The products that we sell includes Grade A and Grade B bird nests for RM4800/kg and RM 4500/kg respectively to our customers. The price for our products are according to the market price and we do not include any exaggeration when deciding the price. The business location for the company is at Setia Raja, Bandar Baru Mukah, 96400, Mukah Sarawak while our bird house is located at Kampung Tellian Ulu. We chose both of the locations mainly due to its strategic location which may contribute more to our profits. The operating hour will be at 8 am to 5 pm on weekdays. There are for (4) managers that are operating the business according to their own tasks and responsibilities. The general manager as well as administrative manager for the business will be Ms. Elyka Bt Zamri. Next is Mr Mohd Elafrizal Bin Abd Hamid as the marketing manager and Ms. Caroline Joyce Ak Sudin as the operational manager. Lastly, we have Mr Muhd Nur Hakim Bin Hamdi as the financial manager. We sell our products to the public through agents, retailers or wholesalers. The middlemen will contribute the products to the end users or other companies that need it. We also market our products to customers by using different strategy which includes price strategy, promotion strategy, distribution strategy and product or service strategy.